The Cost and Benefits of Blu-ray

By Robert Mann

Retailers are counting their blessings as consumers re-stock their movie collections with Blu-ray versions of favorite shows. The quality of this HD technology almost goes without saying, but what actually makes Blu-ray better than traditional DVDs? A little due diligence never hurts when money is involved.

Blu-ray technology has an almost irresistible appeal but there are a few considerations that cause some buyers to hesitate. The cost of switching from DVD involves not only replacing an existing movie and TV collection but also investing in HD televisions and accessories to accommodate the high-quality format.

With older generations still carrying memories of the incompatible Beta and VHS videos, there are still consumer fears of a technology being dropped as a standard or sharing the stage with an equal competitor. Blu-ray has clearly evolved into its own league for DVD quality, but there are different delivery methods for HD viewing. The lifespan of a technology simply cannot be predicted due to market disruptors.

Given the relative youth of Blu-ray, retailers have certainly answered the call for producing titles. From sports to documentaries to television, each month a new slew of titles is released. Even the fires of The Towering Inferno can be watched in HD format, so consumer choice is in the process of moving from a weakness to a strength for Blu-ray.

As one might assume from the name, Blu-ray discs differ from DVD primarily due to the type of laser they use. While a DVD's read-write capabilities come from a red laser, Blu-ray uses a blue-violet laser, which provides higher quality sound and picture.

The laser technology used on Blu-ray discs allows more data to be compacted onto the playing surface. The accuracy of the new laser reaps a double benefit: More data is available to support the quality of the recorded media and this data can be read in greater detail. At the same time, the discs, equipment and controls look more or less the same as their predecessors.

Add the technology of Blu-ray to the clarity of HD TVs and home entertainment has become closer to virtual reality than ever before. And like most new technology, one experience might be enough to convince consumers to buy.

The current economy and overall slump in consumer spending is working to push prices down for the new DVDs and HD equipment. The evolution of the product will continue this trend as the new media transforms into the standard. The drop in pricing could be the tipping point for the masses to make a change.

While some hesitate to make the investment in Blu-ray technology, there are no challenges to the jump in quality offered by the new format. The inclusion of Blu-ray in Home PCs is a sure sign that businesses are confident in the market. The strongest influences on consumer choice remain the economy and personal budgets. - 29872

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